Dividend Viewpoint

Perspectives on dividend investing in today's markets

The Quality-Based Dichotomy Developing in Dividends

Summary: Dividends have always been a major contributor to total S&P 500 returns, and they have even been responsible for the majority of stock returns in difficult times (e.g., during the 1970s). Quality metrics provide an important lens for examining dividend risk in challenging environments, including the current crisis. Dividend cuts have begun, and we see an interesting dichotomy developing.

Only one-fifth as many dividend cutters and eliminators have come from the top quintile of the S&P 500 by credit rating. Nearly five times that number have come from the bottom quintile.

ProShares Offers the Largest Lineup of Dividend Growth ETFs

Strategies focused on companies with the longest records of consistent dividend growth can help investors build durable portfolios that may perform well in both strong and turbulent markets. And ProShares offers more dividend growth ETFs than any other company.

ProShares ETF Ticker Index Market Segment
S&P 500 Dividend Aristocrats ETF NOBL S&P 500® Dividend Aristocrats® Index Large Cap
S&P MidCap 400 Dividend Aristocrats ETF REGL S&P MidCap 400® Dividend Aristocrats Index Mid Cap
Russell 2000 Dividend Growers ETF SMDV Russell 2000® Dividend Growth Index Small Cap
Russell U.S. Dividend Growers ETF TMDV Russell 3000® Dividend Elite Index U.S. Total Market
S&P Technology Dividend Aristocrats ETF TDV S&P® Technology Dividend Aristocrats® Index Technology
MSCI EAFE Dividend Growers ETF EFAD MSCI EAFE Dividend Masters Index Developed International
MSCI Europe Dividend Growers ETF EUDV MSCI Europe Dividend Masters Index Developed International
MSCI Emerging Markets Dividend Growers ETF EMDV MSCI Emerging Markets Dividend Masters Index Emerging Markets

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Visit the Dividend Growers section of ProShares.com for more complete information about the nation's largest lineup of ETFs focused on dividend growth.

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The "S&P 500® Dividend Aristocrats® Index," "S&P MidCap 400® Dividend Aristocrats Index" and "S&P® Technology Dividend Aristocrats Index®" are products of S&P Dow Jones Indices LLC and its affiliates. "Russell 2000® Dividend Growth Index," "Russell 3000® Dividend Elite Index" and "Russell®" are trademarks of Russell Investment Group. "MSCI," "MSCI Inc.," "MSCI Index" and "EAFE" are service marks of MSCI. All have been licensed for use by ProShares. "S&P®" is a registered trademark of Standard & Poor's Financial Services LLC ("S&P") and "Dow Jones®" is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones") and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates. ProShares have not been passed on by these entities and their affiliates as to their legality or suitability. ProShares based on these indexes are not sponsored, endorsed, sold or promoted by these entities and their affiliates, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

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