Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Subscribe The U.S. Census Bureau released new quarterly e-commerce data. Get it in our Retail Disruption Quarterly Highlights.
  • Explore. Learn why ONLN was named a Hidden Gem by Inside ETFs.

Index/Benchmark Summary

The ProShares Online Retail Index tracks retailers that principally sell online or through other non-store channels. The index uses a modified market-capitalization weighted approach, is rebalanced monthly and is reconstituted annually.

Retailers may include U.S. and non-U.S. companies. To be eligible, retailers must: be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems; have a market capitalization of at least $500 million; have a six-month daily average value traded of at least $1 million; and meet other requirements. When the index is rebalanced, it is weighted so that no company may exceed 24% of the value of the index, the sum of companies individually weighing more than 4.5% may not exceed 50% of the value of the index, and the total weight of all non-U.S. companies will be capped at 25% of the value of the index.

Fundamentals as of 3/29/19

Total Number of Companies 20
Price/Earnings Ratio 91.32
Price/Book Ratio 6.21
Average Index Market Capitalization $82.6 billion

Index Holdings Information as of 3/29/19

Index Companies Weight
Amazon.com Inc. 23.75%
Alibaba Group Holding Ltd.-Sponsored ADR 16.25%
Groupon Inc. 4.63%
Shutterfly Inc. 4.56%
eBay Inc. 4.49%
Stitch Fix Inc.-Class A 4.48%
Chegg Inc. 4.44%
Etsy Inc. 4.43%
Netflix Inc. 4.42%
Qurate Retail Inc. 4.34%
Wayfair Inc.-Class A 4.18%
Vipshop Holdings Ltd.-ADR 3.29%
JD.com Inc.-ADR 3.11%
MercadoLibre Inc. 3.06%
Duluth Holdings Inc.-Class B 2.49%
1-800-Flowers.com Inc.-Class A 2.32%
Overstock.com Inc. 1.91%
Lands' End Inc. 1.91%
PetMed Express Inc. 1.68%
Blue Apron Holdings Inc.-Class A 0.28%

Index Holdings as of 3/29/19

Index Country Weightings § Weight
United States 74.29%
China 22.65%
Argentina 3.06%

§ Sum of weightings may not equal 100% due to rounding; weightings may fluctuate between monthly rebalances.


Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).