Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Read ETF.com's Q&A with Simeon Hyman about ONLN and the new retail reality.

Index/Benchmark Summary

The ProShares Online Retail Index tracks retailers that principally sell online or through other non-store channels. The index uses a modified market-capitalization weighted approach, is rebalanced monthly and is reconstituted annually.

Retailers may include U.S. and non-U.S. companies. To be eligible, retailers must: be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems; have a market capitalization of at least $500 million; have a six-month daily average value traded of at least $1 million; and meet other requirements. When the index is rebalanced, it is weighted so that no company may exceed 24% of the value of the index, the sum of companies individually weighing more than 4.5% may not exceed 50% of the value of the index, and the total weight of all non-U.S. companies will be capped at 25% of the value of the index.

Fundamentals as of 6/28/19

Total Number of Companies 25
Price/Earnings Ratio 106.99
Price/Book Ratio 5.18
Average Index Market Capitalization $63.43 billion

Index Holdings Information as of 6/28/19

Index Companies Weight
Amazon.com Inc. 23.62%
Alibaba Group Holding Ltd.-Sponsored ADR 11.85%
Chewy Inc.-Class A 4.84%
Groupon Inc. 4.61%
Grubhub Inc. 4.51%
eBay Inc. 4.45%
Qurate Retail Inc. 4.44%
Wayfair Inc.-Class A 4.44%
Stitch Fix Inc.-Class A 4.42%
Shutterfly Inc. 4.41%
Etsy Inc. 4.36%
Shutterstock Inc. 3.83%
Quotient Technology Inc. 2.79%
Yunji Inc.-ADR 2.36%
JD.com Inc.-ADR 2.31%
Pinduoduo Inc.-ADR 2.18%
Stamps.com Inc. 2.17%
MercadoLibre Inc. 2.16%
1-800-Flowers.com Inc.-Class A 1.87%
Farfetch Ltd.-Class A 1.41%
Vipshop Holdings Ltd.-ADR 1.32%
Baozun Inc.-Sponsored ADR 0.70%
Jumia Technologies AG-ADR 0.54%
Fiverr International Ltd. 0.24%
UXIN Ltd.-ADR 0.16%

Index Holdings as of 6/28/19

Index Country Weightings § Weight
United States 74.75%
China 20.89%
Argentina 2.16%

§ Sum of weightings may not equal 100% due to rounding; weightings may fluctuate between monthly rebalances.


Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).