ProShares Long Online/Short Stores ETF (CLIX)
Invest in the Changing World of Retail
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Get Both Sides of the Retail Disruption Opportunity in One ETF
The way the world shops is changing. For years, there has been a burgeoning preference for the conveniences of online retail versus shopping in stores. What’s remarkable is that this transformative trend could still just be in the early innings.
CLIX’s innovative structure lets investors tap into both sides of the retail disruption opportunity: online shopping’s expansion and traditional retail’s contraction. A 100% long position pinpoints retailers who principally sell online or through other non-store channels, combined with a 50% short position in retailers that rely principally on bricks-and-mortar.
The ProShares Long Online/Short Stores Index, which CLIX follows, uses a modified market-cap weighted long position that puts emphasis on well-known companies in e-commerce, like Amazon and Alibaba, while still providing diverse exposure to innovative names reshaping global retail. The index’s short position offers an equally weighed portfolio of retailers that rely principally on revenue from their physical stores. (See all CLIX holdings)
What are some of these companies? Let’s take a look.
Beyond the Big Names: Explore the Index’s Long E-Commerce Constituents

Chewy, Inc. | Headquarters: Dania Beach, Florida
- A leading online retailer selling pet food, toys, veterinary medications and other pet-related products.
- With more than 60,000 products available and nine fulfillment centers, Chewy provides cost-effective overnight delivery to approximately 80% of the United States and two-day delivery to approximately 100%.
JD.com, Inc. | Headquarters: Beijing, China
- JD.com is China’s largest e-commerce company by revenue and a member of the Fortune Global 500.
- In addition to offering convenient online and in-person payment options, JD.com has established a nationwide fulfillment infrastructure and a last-mile delivery network—staffed by its own employees.

Bricks-and-Mortar: Discover the Index’s Short Traditional Retail Constituents

Macy's, Inc. | Headquarters: New York, New York
- With over 750 stores across 43 states, Macy’s and its affiliated brand names are still among the most recognizable department store names in the United States.
- Long struggling in the changing retail environment, the company has announced plans to close roughly another one-fifth of its store locations and layoff thousands of employees over the next several years.

About ProShares' Retail Disruption ETFs
CLIX is part of a suite of Retail Disruption ETFs that offer investors exposure to the transformation of the retail industry.
- ProShares Online Retail ETF (ONLN) pinpoints retailers that principally sell online or through other non-store channels, zeroing in on companies like Amazon and Alibaba that are reshaping global online retail. (See all ONLN holdings)
- ProShares Decline of the Retail Store ETF (EMTY) is specifically designed to benefit from the decline of bricks-and-mortar retailers.