The Retail Disruption Opportunity
Bricks-and-mortar retailers are under immense pressure. Online retail is threatening to take over as consumer habits change, shopping increasingly goes digital, and physical stores struggle to remain viable. Key indicators point to this being a long-term trend.
For investors, this creates opportunity. ProShares Retail Disruption ETFs are the first ETFs specifically designed for investors to benefit from the changing retail landscape, as consumers move toward online shopping and away from physical retail stores.
Ticker |
ETF Name |
Index |
Learn More |
|
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ONLN |
ProShares Online Retail ETF |
ProShares Online Retail Index |
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EMTY |
ProShares Decline of the Retail Store ETF |
Solactive-ProShares Bricks and Mortar Retail Store Index |
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CLIX |
ProShares Long Online/Short Stores ETF |
ProShares Long Online/Short Stores Index |
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ProShares Online Retail ETF (ONLN)
ONLN is the first ETF focused exclusively on retailers that principally sell online. The fund tracks the ProShares Online Retail Index, which pinpoints retailers that principally sell online or through other non-store channels such as mobile or app purchases and separates them from those reliant on bricks-and-mortar stores.
ProShares Decline of the Retail Store ETF (EMTY)
EMTY is the first ETF specifically designed to benefit from the decline of bricks-and-mortar retailers. The fund provides short exposure to the Solactive-ProShares Bricks and Mortar Retail Store Index, which consists of retailers that rely principally on revenue from physical stores.
ProShares Long Online/Short Stores ETF (CLIX)
CLIX is the first ETF to provide investors opportunities arising from both the potential growth of online companies and the decline of bricks-and-mortar retailers. The fund tracks the ProShares Long Online/Short Stores Index, which combines long positions in retailers with leading online businesses and short positions in companies that rely principally on revenue from physical stores.