Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Subscribe The U.S. Census Bureau released new quarterly e-commerce data. Get it in our Retail Disruption Quarterly Highlights.
  • Explore. Learn why ONLN was named a Hidden Gem by Inside ETFs.

As of 4/18/19

Description Ticker Symbol Exposure Value
(Notional + G/L)
Market Value ($) Shares/Contracts
AMAZON.COM INC AMZN - $6,078,417.85 3,265.00
ALIBABA GROUP HOLDING LTD BABA - $4,076,039.76 21,804.00
LIBERTY INTERACTIVE CORP QRTEA - $1,114,628.28 66,426.00
GROUPON INC GRPN - $1,114,395.39 319,311.00
SHUTTERFLY INC SFLY - $1,098,045.42 27,458.00
NETFLIX INC NFLX - $1,094,022.60 3,036.00
CHEGG INC CHGG - $1,077,489.00 28,505.00
EBAY INC EBAY - $1,064,900.06 29,597.00
ETSY INC ETSY - $1,022,071.40 16,121.00
WAYFAIR INC W - $1,000,206.48 6,888.00
STITCH FIX INC SFIX - $948,208.40 38,861.00
VIPSHOP HOLDINGS LTD VIPS - $796,306.81 100,417.00
JD.COM INC JD - $758,382.71 25,271.00
MERCADOLIBRE INC MELI - $724,224.00 1,472.00
1-800-FLOWERS.COM INC FLWS - $585,810.14 31,127.00
LANDS END INC LE - $519,796.68 28,158.00
OVERSTOCK.COM INC OSTK - $422,241.26 28,187.00
DULUTH HOLDINGS INC DLTH - $413,650.80 25,534.00
PETMED EXPRESS INC PETS - $403,097.08 18,068.00
BLUE APRON HOLDINGS INC APRN - $69,878.00 69,878.00
NET OTHER ASSETS / CASH - - $13,763.38 13,763.38

Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).