Bloomberg | November 04, 2018
Bloomberg contributor Vildana Hajric covers the launch of ProShares’ new Pet Care ETF (PAWZ). The fund follows the FactSet Pet Care Index, which consists of U.S. and international companies that potentially stand to benefit from interest in, and resources spent on, pet ownership. The article notes that more U.S. households have pets than children at 68% and 41%, respectively, according to Statista. In addition, the industry is expected to reach over $72 billion in 2018, up from $69 billion in 2017. Hajric argues industry growth is “in part because pet trends mirror human ones,” one example being that human interest in higher quality pet food has boosted retail sales. See PAWZ holdings.
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