BUYB: Built on a Decade of Buyback Discipline
May 27, 2026

Stock buybacks have become an increasingly important way companies return capital to investors. ProShares Global Investment Strategist Simeon Hyman explains how the S&P 500 Buyback Aristocrats ETF (BUYB) focuses on companies that have consistently reduced their share count for at least a decade. 

 

Video Transcript

Stock buybacks have become an increasingly important way companies return capital to shareholders. 

BUYB, our S&P 500 Buyback Aristocrats ETF, focuses on companies that have made that commitment consistently over time. 

When a company reduces its share count, earnings per share can increase even if total corporate profits don’t change. 

Buybacks can also be more tax efficient than dividends, allowing investors to defer taxes until they sell their shares, typically at lower capital gains rates. 

And importantly, consistent buybacks are often viewed as a signal of management’s confidence in the long-term strength of the business. 

But consistency is key. 

The S&P 500 Buyback Aristocrats Index doesn’t just target companies with high recent buyback activity. It selects companies that have reduced their share count for at least ten consecutive years, including many industry-leading companies across the S&P 500. 

That sustained approach can point to several important characteristics: strong cash flows, high profitability, and disciplined capital management throughout the business cycle. 

BUYB offers exposure to this next generation of buyback-focused investing. 

Learn More

BUYB

S&P 500 Buyback Aristocrats ETF

BUYB is the first and only ETF that invests exclusively in companies that have a persistent record of buying back their stock.

Shares of any ETF are generally bought and sold at market price (not NAV) and are not individually redeemed from the fund. Your brokerage commissions will reduce returns. Holdings are subject to change.  

Investing involves risk, including the possible loss of principal. This ProShares ETF is subject to certain risks, including imperfect benchmark correlation, and market price variance, which may decrease performance. Corporate stock buybacks may divert capital from investment or debt reduction, occur at unfavorable times, face regulatory scrutiny, or be reduced or discontinued, which could increase financial risk, limit flexibility, and negatively impact stock prices and ETF performance. Please see summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective.  

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing. 

The S&P 500 Buyback Aristocrats Index is a product of S&P Dow Jones Indices LLC or its affiliates (“S&P DJI”) and has been licensed for use by ProShares with the ProShares S&P 500 Buyback Aristocrats ETF.  S&P®, S&P 500®, SPY®, SPX®, US 500™, The 500®, Dividend Aristocrats®, Aristocrats™, Buyback Aristocrats™ are trademarks of S&P Global, Inc. or its affiliates (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); and these trademarks have been licensed for use by S&P DJI and sublicensed for certain purposes by ProShares. ETFs based on the S&P 500 Buyback Aristocrats Index are not sponsored or sold by S&P DJI, Dow Jones, S&P, their respective affiliates and none of such parties make any representation regarding the advisability of investing in such ETFs nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Buyback Aristocrats Index. 

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor or sponsor.

Your use of this site signifies that you accept our Terms and Conditions of Use.