BUYB Explained: Why Consistent Share Buybacks Matter
May 22, 2026

The S&P 500 Buyback Aristocrats ETF (BUYB) targets companies that haven’t just repurchased shares occasionally—but have done so consistently for at least 10 consecutive years. These companies have typically demonstrated strong cash flows, high profitability, and disciplined capital management throughout the business cycle. This video explores how companies that consistently buy back their own stock can help increase earnings per share and support stock prices over time.

 

Video Transcript 

What if you could invest in companies that consistently invest in themselves? 

Meet BUYB, the ProShares S&P 500 Buyback Aristocrats ETF. 

BUYB invests in a select group of S&P 500 companies that have consistently repurchased their own shares. 

When companies buy back their own shares, they reduce the number available, so each remaining share represents more ownership. That can help increase earnings per share and potentially support stock prices over time. 

BUYB focuses exclusively on S&P 500 companies with at least ten consecutive years of completed stock buybacks. 

These companies have typically demonstrated strong cash flows, high profitability, and disciplined capital management throughout the business cycle. 

Companies that consistently buy back their own stock have tended to outperform those that haven’t.1  

BUYB offers a simple way to access this high-quality segment, all in a single ETF. 

For investors seeking performance potential, quality companies, and exclusive exposure — BUYB.

 

1Fama, Eugene F., and Kenneth R. French. 2008. “Average Returns, B/M, and Share Issues.” Journal of Finance 63 (6): 2971–2995. Liyu Zeng and Priscilla Luk, Examining Share Repurchases and the S&P Buyback Indices in the U.S. Market (New York: S&P Dow Jones Indices, March 2020).

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BUYB

S&P 500 Buyback Aristocrats ETF

BUYB is the first and only ETF that invests exclusively in companies that have a persistent record of buying back their stock.

 Shares of any ETF are generally bought and sold at market price (not NAV) and are not individually redeemed from the fund. Your brokerage commissions will reduce returns. Holdings are subject to change.  

Investing involves risk, including the possible loss of principal. This ProShares ETF is subject to certain risks, including imperfect benchmark correlation, and market price variance, which may decrease performance. Corporate stock buybacks may divert capital from investment or debt reduction, occur at unfavorable times, face regulatory scrutiny, or be reduced or discontinued, which could increase financial risk, limit flexibility, and negatively impact stock prices and ETF performance. Please see summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective. 

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing. 

The S&P 500 Buyback Aristocrats Index is a product of S&P Dow Jones Indices LLC or its affiliates (“S&P DJI”) and has been licensed for use by ProShares with the ProShares S&P 500 Buyback Aristocrats ETF.  S&P®, S&P 500®, SPY®, SPX®, US 500™, The 500®, Dividend Aristocrats®, Aristocrats™, Buyback Aristocrats™ are trademarks of S&P Global, Inc. or its affiliates (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); and these trademarks have been licensed for use by S&P DJI and sublicensed for certain purposes by ProShares. ETFs based on the S&P 500 Buyback Aristocrats Index are not sponsored or sold by S&P DJI, Dow Jones, S&P, their respective affiliates and none of such parties make any representation regarding the advisability of investing in such ETFs nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Buyback Aristocrats Index. 

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor or sponsor.

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