ProShares Launches S&P 500 Aristocrats ETF (NOBL)

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S&P 500 Companies with 25+ Years of Dividend Growth

Bethesda, MD – October 10, 2013 – ProShares, a premier provider of alternative ETFs, today launched the S&P 500® Aristocrats ETF (NYSE Arca: NOBL), the first fund that invests in the select group of S&P 500® companies that have increased their dividends for at least 25 consecutive years. The ETF tracks the S&P 500® Dividend Aristocrats® Index, which since its 2005 inception has outperformed the S&P 500 with less volatility.

“Consistent dividend growth is considered an important indicator of a company’s financial strength,” said Michael Sapir, Chairman and CEO of ProShare Advisors LLC, ProShares' investment advisor. “By that measure, the Aristocrats are the strongest of the strong in the S&P 500—the companies with the best track records of increasing dividends.”

The S&P 500 Dividend Aristocrats Index is an equally weighted index that currently contains 54 companies. Since its inception, the index has only included S&P 500 companies that have increased regular dividend payments for at least 25 consecutive years. It is reconstituted annually in January and rebalanced in January, April, July and October.

S&P 500 Dividend Aristocrats Index Outperforms S&P 500 with Lower Volatility

Data as of
Index Annual Total Return Annualized Standard Deviation
5-Yr 3-Yr 1-Yr Since




S&P 500 Dividend Aristocrats 9.76% 14.10% 17.90% 22.83%





S&P 500 6.72% 10.01% 16.25% 19.34%





To learn more about the ProShares S&P 500 Aristocrats ETF, visit

About ProShares

Offering the nation's largest lineup of alternative ETFs, ProShares helps investors to go beyond the limitations of conventional investing and face today’s market challenges. Each ProShares ETF provides access to an alternative investment strategy delivered with the liquidity, transparency and cost effectiveness of an ETF. ProShares' lineup of 142 ETFs includes Global Fixed Income, Hedge Strategies, Geared (leveraged and inverse), and Inflation and Volatility ETFs.

Media Contact:

Tucker Hewes, Hewes Communications, Inc., 212.207.9451,

Investor Contact:

ProShares, 866.776.5125,

Oct 10, 2013