A Letter from ProShare Advisors
Thank you for your interest in ProShares.
Since ProShares' debut in 2006, leveraged and inverse exchange-traded funds (ETFs) have become a popular way for knowledgeable investors to implement a variety of investment strategies. By seeking to provide a multiple or inverse multiple of the daily performance of an index or benchmark (before fees and expenses), these ETFs may enable investors to efficiently capitalize on their market views or help hedge their portfolios.
Like other new and innovative products, leveraged and inverse ETFs have attracted interest about how they work and how to use them.
As the pioneer in leveraged and inverse ETFs, ProShares is committed to providing educational information to help investors understand these products. As with any investment product, we believe investors need to be knowledgeable about how they work and their potential benefits and risks before investing. So, while leveraged and inverse ETFs can be valuable tools, they are not appropriate for every investor.
On our web site, you will find information about the features, benefits and risks of leveraged and inverse ETFs. Highlights include Frequently Asked Questions (FAQs), Facts and Fallacies about Leveraged and Inverse Funds, fund prospectuses, shareholder reports, and a variety of other educational and background information. We encourage you to read these materials carefully, and to consult with a financial professional before investing.
Whether you are a new or experienced investor in leveraged and inverse ETFs, we welcome the opportunity to help you become more knowledgeable about how they work, and the specialized opportunities and risks associated with them.
Sincerely,
ProShare Advisors
Read our educational brochures for more information:Geared Investing: An introduction to leveraged and inverse funds
Geared Fund Performance: Understanding leveraged and inverse funds