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As the first ETFs of their kind, ProShares are making headlines. Here's what they're saying about ProShares.

130/30 ETF (CSM) Continues to Impress (ETFDatabase: Jun 10, 2010)
Michael Johnston notes that an interesting "twist" on the S&P 500 is the ProShares Credit Suisse 130/30 (CSM). He compares CSM to the S&P 500 and finds it to be an investment worth exploring. Read more.

ProShares CEO interviewed about Leveraged and Inverse ETFs (Investor's Business Daily: May 18, 2010)
In an interview with Investor’s Business Daily, ProShares CEO, Michael Sapir, discusses common misconceptions of leveraged and inverse ETFs, as well as how they work and how they are meant to be used. Read more.

Capturing Trendless Volatility with ETFs (Index Universe: Apr 27, 2010)
Dave Nadig of Index Universe proposes strategies for ProShares Ultra S&P500 (SSO) during the compounding effect of trending markets, and the deterioration effect of trendless markets. Read more.

How to Play the Bubbles Like the Pros (The Wall Street Journal: Apr 18, 2010)
Gregory Zuckerman contends that bubbles are the "new norm" and buy and hold is now a risky strategy, and this new way of thinking can be used to an investor’s advantage by considering inverse ETFs as a potential hedge against market downturns. Read more.

The Shocking Truth about Leveraged ETFs (ETFDatabase: Apr 5, 2010)
Michael Johnston discusses the misconceptions of leveraged and inverse ETFs; in particular, he cites ProShares Ultra S&P500 to show how well these ETFs may track over periods longer than one day. Read more.

Common Sense by James B Stewart (The Wall Street Journal: Feb 17, 2010)
As a final follow up to James Stewart's October article, Stewart reports on his results using Short ProShares as a hedge in his portfolio—noting the funds purchased "performed as advertised". (Subscription may be required for access.) Read more.

It's a Wonderful Rally (The Wall Street Journal: Dec 23, 2009)
In a follow up to his October article, James Stewart reports in The Wall Street Journal on his experience using two Short ProShares funds as hedges in his portfolio. He remarks that the ProShares UltraShort S&P 500 fund he purchased in October has been "living up to its objective". (Subscription may be required for access.) Read more.

Rebalancing Act: A Primer on Leveraged and Inverse ETFs (NERA Economic Consulting: Oct 7, 2009)
NERA Economic Consulting focuses on leveraged investing; how performance over time is impacted by the choice of when leverage is reset back to initial levels; and suggests resetting leverage daily, as is done by leveraged ETFs', is a credible strategy with certain potential benefits that investors might consider as an alternative to not periodically resetting leverage (common with leveraged investing strategies deployed in margin accounts). Read more.

Zero Capital Gains Distributions For ProShares ETFs (Etfdb.com: Nov 18, 2009)
Michael Johnston discusses in the ProShares announcement that they are expecting to pay zero year-end capital gains distributions for leveraged and inverse ETFs in 2009 as further evidence to disprove the myth that leveraged products lack the tax efficiency of more traditional ETFs. Read more.

An Experiment in Hedging with ETFs (Wall Street Journal: Oct 28, 2009)
Believing the market may be in for a correction, James Stewart considers adding Short ProShares as a hedge to his portfolio. In addition, he explains how leveraged and inverse ETFs attempt to achieve their goals on a daily basis. Read the whole story. (Subscription may be required for access.) Read more.

In Defense of Leveraged and Inverse ETFs (Advisor Perspectives: Oct 13, 2009)
Tom Lydon of ETF Trends contributed an article to Advisor Perspectives newsletter on leveraged and inverse ETFs. Read more.

ProShares 130/30 ETF Off To A Hot Start (ETF Database: Oct 5, 2009)
ProShares´ new addition, ProShares Credit Suisse 130/30 (CSM), is attracting interest and assets. Read the full story. (View most recent month-end ProShares performance) Read more.

Guilt by association: Leveraged ETFs get bad rap as investor trap (MarketWatch.com: Oct 23, 2009)
MarketWatch syndicated funds columnist Chuck Jaffe stated that "state securities regulators misfired and missed the point" by including leveraged ETFs in an announcement by the August 18 "Top 10 Investor Traps" press release from the North American Securities Administrators Association. Read more.

Class Action Lawsuit Against ProShares SRS Seems Without Merit (SeekingAlpha.com: Aug 9, 2009)
In a recent Seeking Alpha article, financial advisor Ron Rowland broke down the class-action suit, agreeing that the suit's claims appear to be "without merit". Read more.

Why Everything You´ve Heard About Leveraged ETFs is Wrong (ETF Database: Aug 4, 2009)
While under fire from regulators and politicians, author Michael Johnston dispels seven common myths about leveraged ETFs. Read more.

Index vs. Leveraged ETFs on CNBC (CNBC: Jul 30, 2009)
Bob Pisani, CNBC’s stock editor, covered the impact of compounding on leveraged ETF performance. Watch the video. Read more.

FINRA Reverses Course on Leveraged ETFs (Money Market Executive: Jul 27, 2009)
Money Market Executive reports on a recent FINRA podcast regarding leveraged and inverse ETFs, and their suitability for the retail investor. Read more.

Leveraged ETF Firms Fight Growing Scrutiny (Ignites.com: Jul 27, 2009)
Responding to increased scrutiny and restrictions, leveraged and inverse ETFs such as ProShares reach out to educate and enlighten. ProShares CEO Michael Sapir is also quoted. (Subscription is required for access.) Read more.

Absurd Inverse and Leveraged ETF Product Whining-Updated (Seeking Alpha: Jul 24, 2009)
ETF Digest founder, David Fry, provides commentary in support of leveraged and inverse ETFs, stating, “Leveraged issues should be used strategically and tactically by experienced investors over short periods of time...” Read more.

Short International ProShares on CNBC (CNBC: Jun 18, 2009)
Bob Pisani, CNBC’s stock editor, highlights the four new Short International ProShares while discussing trends in international investing. Watch the video. Read more.

What a Steepening Yield Curve May Mean (TheStreet.com: Jun 16, 2009)
TheStreet.com’s Peter Navarro provides commentary regarding the steepening yield curve and what it may mean for the economy. ProShares Short Fixed-Income products, PST and TBT, are mentioned. Watch the full video. Read more.

Reports that leveraged ETFs will disrupt market are overblown (Investment News: May 25, 2009)
Jeff Benjamin, senior editor at Investment News, calls into question Barclay's study on the effects of leveraged ETFs in the marketplace, stating it is "grounded in incomplete math". Read more.

What’s the Beef with Leveraged ETFs? (ETF Trends: Mar 13, 2009)
Tom Lydon of ETF Trends.com debunks several myths surrounding leveraged ETFs, including their involvement in market movement and impact. Read more.

Using ProShares to become a better 401(k) investor. (MSN Money: Jan 20, 2009)
MSN Money funds columnist Tim Middleton recommends ProShares UltraShort Semiconductors (SSG), UltraShort 20+ Year Treasury (TBT) and Ultra Euro (ULE) as ETFs worth adding to your 401(k)s in today’s market environment. Read his full recommendations. Read more.

"ETF Math Lesson: Leverage Can Produce Unexpected Returns" (The Wall Street Journal: Jan 4, 2009)
Veteran fund reporter Tom Lauricella delves into the effects of compounding on the performance of Ultra and UltraShort ProShares. He also credits ProShares’ explanations of the impact of compounding over the long term. (Subscription may be required for access.) Read more.

Using Ultra ProShares to capture more upside in 2009 (MSN Money: Dec 30, 2008)
MSN Money columnist Tim Middleton is relying on leveraged ProShares to get ahead of possible market improvements in the next few months. Read his rationale. Read more.

Where Elaine Garzarelli would invest $10,000 today: ProShares Ultra QQQ® (Chicago Tribune: Dec 21, 2008)
When the Chicago Tribune puts this question to nine experts, Garzarelli-renowned for calling the ’87 crash-chooses ProShares Ultra QQQ (QLD) for what she thinks will be an upside market in 2009. Read more of Garazelli’s and other expert’s recommendations. Read more.