News Center

As the first ETFs of their kind, ProShares are making headlines. Here's what they're saying about ProShares.

Get Short With ETFs (TheStreet.com: Apr 3, 2008)

TheStreet.com’s Gregg Greenberg speaks with Michael Sapir, CEO of ProShares, on an easy way for investors to short stocks. (Video)

Can Short ProShares Improve Your Life in 2008? (U.S. News & World Report: Dec 31, 2007)

Cover story features Short ProShares as one of “50 Ways to Improve Your Life in 2008.”

ProShares will “revolutionise investing as we know it.” (Financial Times: Dec 1, 2007)

Financial Times columnist David Stevenson calls ProShares “elegantly simple and uncomplicated” investment tools that “will revolutionise investing as we know it.” Click here to learn why.

Now You Can Short Foreign Markets without Selling Short (Investor's Business Daily: Oct 30, 2007)

If you’re concerned that foreign markets are overvalued, ProShares offers a way to get short exposure to them without the hassles of a margin account.

You Asked for International ETFs; ProShares Delivered (Investor's Business Daily: Oct 16, 2007)

ProShares responds to your demands, extending the advantages of Short ProShares to foreign markets.

Inverse Funds Clean Up in Market Rout (TheStreet.com: Jul 27, 2007)

Financial analyst Kevin Baker examines the market slump and stock performance over the last week. UltraShort Russell2000 Value ProShares is cited as the best performing fund during this period. For current performance, click here.

Shorting Now Simple with ProShares (CNBC: Jul 26, 2007)

Think you should be short the market? According to CNBC's Bob Pisani, "it's a lot easier than it used to be," with ProShares exchange traded funds. Short ProShares are the only ETFs designed to go up when market indexes go down. Click here to watch Pisani's full report.

ProShares Arm You with New Hedging Weapons (Wealth Manager: Jul 12, 2007)

A recent Wealth Manager article called ProShares "new weapons" that can help you manage client portfolios— particularly with overweighted positions that clients don't want to sell.

ProShares, according to the article, "give advisors an easy and efficient way to simulate strategies like hedging and short-selling." For current performance, click here.

Popularity of QID Gets Attention of CNBC (CNBC: Jun 5, 2007)

CNBC anchor Maria Bartiromo noted that QID had "almost $2.5 billion poured into this ETF over the last 11 months, [and is] the seventh most actively traded ETF around the world." Click here to watch Dr. Seale's explanation.

Protecting Against Downturns Has Never Been Easier (Business Week: May 21, 2007)

A recent BusinessWeek article warned investors of lofty stock prices and featured ProShares ETFs as the tools of choice to potentially protect portfolios against downside risk.

According to the article, "[ProShares are] less risky than outright short-selling...Another plus for the [ProShares]: They're permissible in IRAs, but outright short-selling is not."

Mutual Fund Q&A with Steve Cohen (Ticker Magazine: May 18, 2007)

In this interview, Steve Cohen talks about how ProShares ETFs give investors the ability to execute sophisticated strategies in an easy way. For instance, Cohen explains how by using ProShares an investor can hedge their investments or isolate alpha in their portfolio.

Markets Overvalued? Consider Short ProShares (TheStreet.com: Apr 12, 2007)

Now, Short ProShares provide an easy way to do something about overvalued markets, according to a recent TheStreet.com article.

Short ProShares are the only ETFs designed to go up when markets go down (and vice versa). Jennifer Openshaw of TheStreet.com said they are a "good alternative" to short selling individual stocks or ETFs because they don't require a margin account, require less capital to get a desired exposure, and offer more diversification than a single stock.

Mutual Understanding (MarketWatch.com: Mar 18, 2007)

In a bear market, “Inverse funds are an alternative to help hedge your bets.” This feature discusses ways to integrate inverse funds in your investment portfolio. ProShares and Michael Sapir are cited in this article.

Short ProShares ‘more convenient’ than short selling (TheStreet.com: Mar 13, 2007)

If you're interested in potentially taking advantage of market declines, buying a Short ProShares exchange traded fund (ETF) makes it "more convenient" than short selling a security, according to TheStreet.com.

The article points out that ProShares ETFs can be held in individual retirement accounts, but "shorting and using leverage are prohibited in [IRAs]." For current performance, click here.

Now, Institutional Strategies Are Simple with ProShares (Market Watch: Feb 12, 2007)

MarketWatch columnist Bill Donoghue recently commented that "institutional investors are demanding [ProShares'] unique funds to enhance sector returns and for hedging strategies. That can work for you as well."

"If institutional investors are preparing for bear markets in specific sectors," said Donoghue, "so should you."

Timing Is Everything (MarketWatch.com: Feb 1, 2007)

Bill Donoghue says ETFs, “provide more focused, lower cost and more flexible tools to rebuild investment accounts.” This feature discusses the ETF explosion citing ProShares as an ETF innovator. For current performance, click here.

IBD Features ProShare Advisors CEO (Investor's Business Daily: Jan 23, 2007)

Investor's Business Daily sat down for a Q&A with Michael Sapir, CEO of ProShare Advisors LLC, to discuss the growing popularity of ProShares ETFs.

"It makes [getting short exposure] easy," said Sapir. "You just buy stock and you have a short position or a double short position."

ProShares Make Sophisticated Strategies Simple (SmartMoney.com: Jan 1, 2007)

SmartMoney.com cited ProShares ETFs as a unique way to simply put on a hedge in your portfolio, a feature that's "very different" from other ETFs.

"While we consider [newer ETFs] to be a little too flavor-of-the-month for our tastes, not so for the ETFs launched by Prosharses...a unique product lineup that allows investors to aggressively short or go long specific benchmarks." For current performance, click here.

ProShares Carves Out Niche in Indexing (Investor's Business Daily : Jul 31, 2006)

Investor's Business Daily interviewed Michael Sapir, ProShare Advisors CEO, after the launch of ProShares. In the article, Sapir makes the point that "nobody else has an ETF that goes short or produces magnifed exposure." He also discusses the market's positive reaction to ProShares.

ProShares Off to a Strong Start (Ignites.com: Jun 29, 2006)

A recent Ignites.com article reports that ProShares if off to a strong start. ProShares are the first exchanged traded funds that offer built-in magnified or short exposure to popular market indexes.

Ignites reports that "the products have approximately $250 million in assets, but perhaps more importantly, they are trading efficiently, which makes them more appealing to investors."

ProShares and SEI Investments Distribution Co. do not sponsor the opinions or information presented in articles, nor do they assume liability for any loss that may result from relying on these opinions or information. The material is not intended as an offer or solicitation for purchase or sale of any security, nor is it individual or personalized investment advice.

All investing involves risk, including the possible loss of principal. ProShares entail certain risks including, in some or all cases, aggressive investment techniques, correlation, and market price variance, all of which can increase volatility and decrease performance. ProShares are not diversified investments, and narrowly focused investments typically exhibit higher volatility. Please see the prospectus for a more complete description of risks.