About ProShares
About ProShares | About the Advisor
ProShares, part of ProFunds Group, the world's largest manager of short and leveraged funds,1 takes exchange traded funds (ETFs) to the next level. We make it possible to implement complex investment strategies in a single trade. Like ordinary ETFs, ProShares offer a way to gain exposure to market indexes. But ProShares also provides innovative ways to manage risk and enhance return potential in your portfolios.
ProShares give you the versatility you need to make the most of new opportunities—in both up and down markets. All in one transaction—just like trading a stock. Read about the risks of ProShares.
Short ProShares are the first ETFs designed to go up when the indexes or benchmarks they are based on go down and go down when the indexes or benchmarks they are based on go up on a daily basis (before fees and expenses). Use them to seek profit in a market downturn or hedge an investment.
Ultra ProShares are the first ETFs designed to double the daily performance of the indexes or benchmarks they are based on (before fees and expenses). Use them to magnify the impact of your investment dollar.
Alpha ProShares are designed to provide advanced investment strategies to investors.
Each Short or Ultra ProShares ETF seeks a return that is either 300%, 200%, -100%, -200% or -300% of the return of an index or other benchmark (target) for a single day. Due to the compounding of daily returns, ProShares' returns over periods other than one day will likely differ in amount and possibly direction from the target return for the same period. Investors should monitor their ProShares holdings consistent with their strategies, as frequently as daily. For more on correlation, leverage and other risks, please read the prospectus.
There is no guarantee that any ProShares ETF will achieve its investment objective.
Investing involves risk, including the possible loss of principal. ProShares entail certain risks, in some or all cases, aggressive investment techniques (futures contracts, options, forward contracts, swap agreements and similar instruments), correlation or inverse correlation, leverage and market price variance, all of which can increase volatility and decrease performance. Short ProShares should lose money when their benchmarks or indexes rise—a result that is opposite from traditional ETFs. ProShares are non-diversified investments. These risks can increase volatility and decrease performance. Please see the prospectus for a more complete description of these risks.
Carefully consider the investment objectives, risks, and charges and expenses of ProShares before investing. This and other information can be found in their prospectuses. Read the prospectus carefully before investing. Obtain a ProShares prospectus for commodity or currency ETFs and for all other ETFs, and seek advice from your financial adviser or broker/dealer representative. Commodity and currency ETF information must be accompanied by a prospectus. Financial professionals can call ProShares at 866.PRO.5125.
1 Source: Lipper, based on a worldwide analysis of all of the known providers of funds in these categories. The analysis covered ETFs, ETNs, and mutual funds by the number of funds and assets (as of 6/30/2009).