About ProShares
About ProShares | About the Advisors | Short ProShares
ProShares take exchange traded funds (ETFs) to the next level, making it easy to implement complex investment strategies in a single trade. Like ordinary ETFs, ProShares offer a simple way to gain exposure to market indexes. But ProShares also provide innovative new ways to manage risk and enhance return potential in your portfolios.
ProShares give you the versatility you need to make the most of new opportunities—in both up and down markets. All as easily as trading a stock. Read about the risks of ProShares.
Short ProShares are the first ETFs designed to go up when their indexes that underlie the benchmarks go down (and vice versa). Use them to seek profit in a market downturn or hedge an investment.
Ultra ProShares are the first ETFs designed to double the daily performance of their indexes that underlie the benchmarks (before fees and expenses). Use them to magnify the impact of your investment dollar.
There is no guarantee that any ProShare will achieve its investment objective.
Ultra ProShares entail certain risks, including leverage and market price variance risks. Short ProShares should lose money when their benchmark indexes rise—a result that is opposite from traditional ETFs. Short ProShares entail certain risks, including inverse correlation, leverage, market price variance and short sale risks. UltraShort ProShares should lose money when their benchmark indexes rise—a result that is opposite from traditional ETFs. UltraShort ProShares entail certain risks, including inverse correlation, leverage, market price variance and short sale risks. In addition, ProShares are non-diversified and, therefore, are subject to non-diversification risk. These risks can increase volatility and decrease performance. Please see the prospectus for a more complete description of these risks.
Carefully consider the investment objectives, risks, and charges and expenses of ProShares before investing. This and other information can be found in their prospectuses. Read the prospectus carefully before investing. For a ProShares prospectus, please download it now and seek advice from your financial advisor or broker dealer representative. Financial professionals can call ProShares at 866-PRO-5125.